Watch out 2019, Snuggle Bugz has a new and improved website coming your way!
The new website will help Snuggle Bugz stay true to their mission of instilling confidence in families navigating the early stages of parenthood by bridging the gap between the in-store and online customer experience. The new site will introduce improved content integration to support customer research, an updated online registry experience, and a new look and feel designed to inspire. The new website will have enhanced search capabilities, making it easier to find the products, and content, customers need to instill confidence in their purchasing decision.
Read the press release about our ecommerce platform selection here.
Sharron Vanderbeek, Director of Ecommerce at Snuggle Bugz shared in an interview with Retail TouchPoints; “We wanted to move to a content experience online that would replicate the confidence you got in the stores. We want to offer videos, comparison guides, compatibility information and reviews without ‘splitting’ the content into two different silos. We don’t want to force people to go to a store to get the answers they need, when they can ideally go to the site and get the answer whenever they want.”
The new site is targeted to launch in February 2019.