Former Managing Director of Reach Digital Joins Leadership of Omnichannel Baby Company
BURLINGTON, ON, June 21, 2018 – Canada’s baby store announced the appointment of Melissa Linseman to the role of Director of Marketing in June, 2018. Reporting to Julie Ellis, COO, in this new role Melissa leads the marketing and brand management team for the 11-year old omnichannel retailer of pregnancy and baby products.
Snuggle Bugz was founded in 2006 by husband and wife team Ben and Tanya Burmaster with their flagship location in Burlington, Ontario. The company has expanded to 9 stores in Ontario and British Columbia offering high quality and unique baby products and expert advice. Snuggle Bugz operates online with an integrated ecommerce platform offering more than 14,000 products for direct-to-home shipping and in-store reservation. Snuggle Bugz also includes 2 Nestled-brand nursery furniture stores and showrooms in Burlington and Coquitlam.
Melissa is formerly Managing Director of the Hamilton-based Reach Digital, an agency focused on driving digital strategy, marketing, and ecommerce solutions across retail, education, and service brands. Prior to Reach Digital, Melissa worked with Canadian Tire Corporation and Canadian Tire Bank in merchandising, marketing, and customer acquisition business units.
In joining Snuggle Bugz, Melissa takes leadership of the marketing team, driving growth for online and in-store retail channels for the profitable multimillion-dollar retailer in an industry that has seen many competitors struggle in recent years with increased competition from e-commerce channels.
“Snuggle Bugz is on an exciting growth trajectory with an ambitious 10 year plan.” says Melissa. “I’m thrilled to be part of a strong leadership team that can accomplish these objectives while staying true to the roots of Snuggle Bugz as a Canadian, family-owned company. Together, we can grow upon the service and value proposition we offer customers today, to ensure we continue to meet their new and growing family goals in the years to come.”
About Snuggle Bugz
Snuggle Bugz is a privately-owned Canadian omnichannel retailer based in Burlington, Ontario, with 9 locations and 11 stores in Ontario and BC. The company sells unique and high-end pregnancy and baby products via small-footprint retail stores and an extensive online store, backed with expert and friendly service. Snuggle Bugz employs approximately 150 staff with the mission to instill confidence in first time parents navigating the early years of childhood. www.snugglebugz.ca 1-877-768-4284